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Our story

A small direct to consumer supplement company selling five things to adults who want ordinary, unexciting support for their general health.

Why the range is short

Because we would rather sell a list we can explain than a list that fills a page. Every product here exists because there is a reason to take it, at an amount that matches how it was studied, printed on the label where you can check it.

Proprietary blends

We do not use them. A proprietary blend lets a company list impressive ingredients without saying how much of each is in there, which usually means most of the bottle is whichever one is cheapest. Our labels give the amount for every active ingredient.

Where it is made

In the United States, in a facility that follows Good Manufacturing Practice. Every bottle carries a lot number and an expiry date, and we keep a certificate of analysis for each batch. Send us the lot number and we will send you the certificate.

What we are careful about

Claims. It is easy to sell supplements with sentences that imply a medical result, and those sentences are both untrue and against the rules. If you have been told something about your health, the person to talk to is your doctor. We are happy to be part of what you do afterwards, not a substitute for it.

Reaching a person

The number at the top of the page rings a real customer service line, Weekdays, 9am to 6pm Eastern. Our postal address is at the bottom of every page. We answer questions about orders, returns, ingredients and labels, and we would far rather you called before buying than after.